ABOUT VELVET JEWELERS

Handcrafted, Not Mass-Produced

From the bench of Paul, Master Jeweler at Velvet Vault

The Velvet Vault Story

Velvet Vault was born from frustration—and a deep love for the craft.

After decades of making the same mass-produced jewelry for large retailers, Paul and the small team of jewelers at our workshop decided it was time for something different.

We watched as jewelry became less about meaning and more about markup. Chains were adding 300%–400% to their prices, cutting costs with factory molds, and tossing aside the heart of true craftsmanship.

Our atelier has been operating for over 40 years.

What began as a small family-run shop has turned into a quiet rebellion against the status quo of commercial jewelry. Velvet Vault is our response: a private vault where we offer exceptional lab-grown diamonds and one-of-a-kind jewelry pieces made at near-wholesale prices.

We don't do mass production. We don’t run ads. We don’t have a sales team. We just make unforgettable jewelry, one piece at a time.

50 %

Custom Jewelry

Most of our diamond buyers turn their stones into one-of-a-kind creations with our in-house jeweler.

40 %

Retail Savings

Our direct pricing model lets customers save thousands compared to big box jewelry stores.

0

Brand Partnerships

Velvet Vault is only accessible to select partner brands — keeping our atelier private and personal.

Why Invitation Only?

We’re not trying to go viral. Velvet Vault is intentionally small!

We Don’t Mass Produce

Every piece is handmade by our small team of jewelers. We simply can’t take on thousands of orders — and we wouldn’t want to.

We Partner, Not Advertise

We don’t do marketing. Instead, we offer our diamonds and custom work through trusted partners like ForeverWick and THEIAN.

It’s Meant to Be Exclusive

Velvet Vault is for those who value craftsmanship, not mass-market sparkle. Private access keeps it rare, personal, and truly special.

Meet Paul

Paul is the jeweler behind every piece at Velvet Vault. He’s been at the bench for over 40 years, creating custom rings, pendants, earrings, and heirlooms that outlive the trends.

He doesn’t care much for marketing, but he’ll talk diamonds with you all day long!

He’ll be the one you talk to when you're ready to turn your diamond into something timeless.

Why 10% Margin?

Because that’s all we need.

Transparent Pricing

We sell stones at 10% above our sourcing cost so you pay near-wholesale prices, not retail markups.

Lab-Grown Diamonds

Chemically identical to mined stones, more ethical and sustainable, and priced to offer real value.

Direct Atelier Model

No retail middlemen or mass production. We source, craft, and sell directly from our bench to you.

“I started Velvet Vault so I could get back to what I love most—working with real people to create meaningful, one-of-a-kind jewelry. If you’ve got a diamond and a dream, I’d love to help bring it to life.”

Paul — Master Jeweler

& Co-Founder of Velvet Vault